To see how the glasses do their magic, all you need to do is to put them on when you start feeling symptoms of motion sickness. Finally, the chosen materials, both soft and supple, makes the glasses solid and comfortable,” says 5.5 Studio. The four rings, based on the Boarding Ring™ technology, refer to the 4 wheels and their finesse is a small wink to the lightness of the old wheels.
The emblematic chevron of the brand sits in the center of the frame as on the grille of cars. “We chose to play with the idea of the round glasses because it is a design rhyming well with the image of the Citroën brand: iconic, timeless and acclaimed at any age by men as well as women. As for design, the company joined forces with 5.5, a collective design studio based in Paris, which took care of incorporating all the glasses’ smart features in an accessory that also carries a stylish look. To bring the concept to life, the French car manufacturer used the Boarding Ring™ technology developed by a start-up with an eponymous name based in the Var, south of France. According to the agency, “this recreates an artificial horizon which re-synchronizes the sight and the inner-ear and solves the motion sickness in less than 10 minutes and in 95% of the cases.” This blue liquid moves in rings that are placed around the eyes, in the frontal direction (right-left), but also in the sagittal direction (front-back), tricking your mind into thinking that your body isn’t moving. Inspired by the fact that more than 30 million people in Europe suffer from kinetosis (or motion sickness), Citroën introduces special eyeglasses, cleverly nicknamed Seetroën, that were specially developed to prevent motion sickness.Ĭontoured with the help of agency Traction, a part of BETC family, the first-of-their-kind eyeglasses got equipped with frames that carry a colored liquid on each side to introduce a line for a horizon, therefore solving the “conflict between the senses,” says the automaker. Not no mention that this awesome gadget unlocks your desire to discover more of the world’s treasures.
Are you an adventurer by nature, but your motion sickness stops you from exploring the world as you please? Say no more! French car manufacturer Citroën‘s got you covered because the brand just developed a tool that promises to restore your thirst for traveling and cures the uncomfortable condition in less than 10 minutes.Ĭommitted to designing vehicles that are famous for their comfort, the company decided to create yet another ingenious device that takes the concept of a comfortable car ride to a whole new level.
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